Sunday, 19 April 2009

Renault Laguna Advert

I'll be the first to admit, I know next to nothing about cars. Despite watching Top Gear fairly regularly, I have no idea what any of the technical jargon they use means and, considering Top Gear is predominantly an entertainment show, I don't think that matters.

During the ad break of (Sunday's repeat of) Brtian's Got Talent, Eric Cantona came on to advertise the Renault Laguna. Here is a link if you've not caught this yet -

Cantona is no doubt one of the biggest names of 90s football, having spent the highlights of his career (arguably?) at Manchester United as well as playing for the French national side. But after his retirement, he mainly still stuck to what he knew, promoting Nike through various football adverts with other high-profile football stars.

Now, despite being an Arsenal supporter and therefore more than willing to undermine Man Utd's greatness whenever possible, I will grant that (as I'm sure most honest people will) Cantona was an exceptional player (and, again, am more than happy to admit that Man Utd has had its fair share of exceptional players). But I know nothing of the Eric that is within the persona of Cantona and, to be frankly honest, it is not something I have ever pondered over. And having seen this Renault car advert, I don't particularly have any further inclination to find out. Not that the advert is marketing Cantona himself, but it doesn't even fulfil its primary task, because I have no further inclination to buy that Renault car either! Granted, I don't have the funds to buy a car, and I can't even drive, but that Citroen Zara Picasso from a few years back did make me stop and think, "hmm, maybe one day I will want to purcahse a Citroen!" (The one with the machines that drew on the car, I can't find the link atm.)

Firstly, it is too long. A minute and a half!! Where Cantona just talks at us! AT us! I lost interest within the first 10 seconds! And 20 seconds later, when I glanced at it again, it was still on! Why?!

It's all fine and well to get 'celebrities' to endorse your products, but that can't be the be-all-and-end-all of the advertising stratergy. Cantona was there talking about a button that you can use with only one finger. Well, I can't think of many buttons I must punch in order to get the function started.

Don't get me wrong. This is not an attack on Eric, or Renault, or advert times, just a way of me expressing my opinion that that advert doesn't work.

Get Cantona to do some kick-ups in the back seat, or headers on the bonnet, and then I might be interested.

I do realise that so far this blog seems to consist of various rants about things I see on the telly. Bare with me, I'm firstly blogging about what I (think I) know. =)

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